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Negroni History
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Negroni-Campari

what is

negroni week?

Seven days, three ingredients, one simple way to give back. Produced by Imbibe since 2013, Negroni Week is a celebration of the most iconic aperitivo drink around the world, through which funds are raised to support the work of Slow Food. Proudly sponsored by Campari, It is a week dedicated to conviviality, sharing and giving, during which bars and restaurant around the world mix Negronis with one more good reason at heart.

THE NEGRONI WEEK ESSENCE

Find a bar

During Negroni Week, you can explore local participating bars, each offering their own twist on the classic Negroni.
Join a global celebration – and don’t forget to spot your favourite.
To find a bar near you, just visit negroniweek.com, the Negroni Week official site by Imbibe.

Find a venue near you

Fuel the cause

Negroni Week supports the community-based work of Slow Food to cultivate a more sustainable and equitable world of food and beverage with special support of the hospitality world through its Slow Food Negroni Week Fund.

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ONE WEEK, ENDLESS EXPERIENCES

Discover some unique moments from around the world during Negroni Week celebrations.

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New York
London
Mexico
Explore the future in new york

Negroni’s legacy lit up Times Square through an augmented reality experience, where a virtual helicopter poured Campari into a glass—because there’s no Negroni without Campari.

Witness the craft in london

At LAVO London, guests crafted their own Negroni using their favourite premium spirits, perfected with Campari by a Negroni Master.

Dance the night away in mexico

In Mexico, a vibrant celebration kicked off Negroni Week with bold tastings, DJ sets and live performances, where Italian flair blended with the energy of the local scene.

New York
Explore the future in new york

Negroni’s legacy lit up Times Square through an augmented reality experience, where a virtual helicopter poured Campari into a glass—because there’s no Negroni without Campari.

London
Witness the craft in london

At LAVO London, guests crafted their own Negroni using their favourite premium spirits, perfected with Campari by a Negroni Master.

Mexico
Dance the night away in mexico

In Mexico, a vibrant celebration kicked off Negroni Week with bold tastings, DJ sets and live performances, where Italian flair blended with the energy of the local scene.

Indulge in the Negroni Ritual

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