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Negroni History
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Negroni-Campari

what is

negroni week

Seven days, three ingredients, one immense goal. Since 2013, Negroni Week is the celebration of the most iconic aperitivo drink around the world, through which Campari and Imbibe devoted their efforts to raise funds to be given to charitable causes, supporting Slow Food.

A whole week dedicated to conviviality, sharing and giving, during which bars and restaurant around the world will be mixing their Negronis with one more good reason at heart.

the Negroni week essence

Find you bar

During Negroni Week, you will be able to find your neighborhood bar or discover new ones that subscribed to the event, to make sure you can order their version of Negroni and join a unique global community. Make sure to spot your favourite.

Find a venue near you

fuel the Cause

Over the past twelve years, Negroni Week has joined forces with Slow Food as the official giving partner, to support and address key issues of our industry such as sustainability, education, equity, diversity. Since then, thousands of venues around the world have taken part in the initiative, contributing to funding charitable organizations worldwide.

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ONE WEEK, ENDLESS EXPERIENCES

Discover some unique moments from around the world during Negroni Week celebrations.

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New York
London
Mexico
Explore the future in new york

Negroni’s legacy lit up Times Square through an augmented reality experience, where a virtual helicopter poured Campari into a glass—because there’s no Negroni without Campari.

Witness the craft in london

At LAVO London, guests crafted their own Negroni using their favourite premium spirits, perfected with Campari by a Negroni Master.

Dance the night away in mexico

In Mexico, a vibrant celebration kicked off Negroni Week with bold tastings, DJ sets and live performances, where Italian flair blended with the energy of the local scene.

New York
Explore the future in new york

Negroni’s legacy lit up Times Square through an augmented reality experience, where a virtual helicopter poured Campari into a glass—because there’s no Negroni without Campari.

London
Witness the craft in london

At LAVO London, guests crafted their own Negroni using their favourite premium spirits, perfected with Campari by a Negroni Master.

Mexico
Dance the night away in mexico

In Mexico, a vibrant celebration kicked off Negroni Week with bold tastings, DJ sets and live performances, where Italian flair blended with the energy of the local scene.

Indulge in the Negroni Ritual

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