Count Camillo Negroni sparks the myth of Negroni, helped by the intuition of bartender Fosco Scarselli, at Caffè Casoni in Florence. It's the beginning of a timeless story.
negroni
history
A timeless classic, since 1919.
"FOSCO, CAN I HAVE IT MY WAY?"
The bold twist that changed everything.
A splash of gin instead of the soda, to twist his usual cocktail. That’s what Count Camillo Negroni asked Fosco Scarselli, his favourite bartender at Caffè Casoni in Florence, in 1919. Not long after, the returning crowd would ask Scarselli for “what the Count usually has”, before the name itself became associated with the drink. The Negroni was born.
a worldwide icon
Negroni represents much more than just a drink. It embodies philosophy, habits and style that made it a cultural icon on the global stage.
THERE IS NO NEGRONI
WITHOUT CAMPARIFor more than a century, the iconic Campari bitter has been the main character in the Negroni story, and it is a pivotal element of many more.