Faq

None of the classic Negroni ingredients typically contain gluten. However, some brands of gin or vermouth may use additives or production methods that could introduce gluten. To be sure, always check the label or consult the manufacturer.

The exact values may vary depending on the brands of spirits used. For the most accurate information, please refer to the information provided on each bottle. For Campari products specifically, detailed products information is available at camparigroup.info, the Group’s dedicated platform. And as always, please enjoy our products responsibly.

To make a classic Negroni, a bitter like Campari is essential—it delivers the distinctive sharpness that defines the cocktail.

Vodka is not a typical ingredient in a classic Negroni. However, during the 1990s and early 2000s, a variation known as the Negroski emerged, created for those who preferred a smoother, less herbaceous profile. Today, around the world, many creative and talented bartenders are experimenting with their own interpretations and twists on the Negroni—vodka included—bringing fresh perspectives to this iconic cocktail.

Dry vermouth is not typically used in a classic Negroni, which traditionally calls for sweet vermouth. However, when used, it brings drier and more herbaceous notes. The result is a cocktail that has a more refreshing and slightly more bitter taste than the original. Today, bartenders around the world are experimenting with their own twists of Negroni —dry vermouth included—offering new and creative takes on this iconic drink.

A true Negroni is defined by the involvement of Campari bitter, which gives the cocktail its iconic bitter character. So, while a non-alcoholic version can’t be called a Negroni, you can still enjoy a delicious, inspired alternative by using non-alcoholic beverages that replicate the balance of bitter, sweet, and botanical notes.

White vermouth is not typically used in a classic Negroni, which traditionally calls for sweet vermouth. However, when used, it brings fruiter and floral notes. The result is a cocktail, a twist of Negroni, that’s sweeter and more floral vs the original. Today, bartenders around the world are experimenting with their own interpretations of the Negroni—white vermouth included—offering new and creative takes on this iconic drink.

To make a classic Negroni, as recognized by the International Bartenders Association (IBA), Campari is essential. It’s the bold, charismatic character of Campari that gives the Negroni its unmistakable identity—so much so that it’s often referred to as the cocktail’s “red heart.” While creative variations exist using other bitters, these are considered Negroni-inspired twists, not the original recipe. As confirmed by the IBA’s official cocktail list*, a true Negroni includes gin, sweet vermouth, and Campari. * Drinks International Brands Report 2024

The Negroni’s bitter and aromatic profile, making it an ideal aperitif. Traditionally enjoyed before a meal, it’s best served in the late afternoon or early evening as part of the aperitivo ritual, recommended to be always accompanied with a food pairing. Please remember to always enjoy responsibly.

At first sip, the Negroni reveals a gentle warmth, unfolding into classic juniper and sweet citrus notes that blend effortlessly with spice and herbal undertones. This harmony evolves into a smooth, enduring finish of wormwood and bitter roots, where a developing interplay of bitterness and citrus sweetness leaves a lingering trail of spiced herbal aromas. Please remember to always enjoy responsibly.

For the best red vermouth to elevate your Negroni, choose one that delivers the perfect balance of richness, bitterness, and aromatic complexity. The choice of red vermouth may be guided by what is available in your market and can depend on your personal taste and the profile you wish to achieve.

The price of a Negroni can vary depending on several factors—such as the market, whether it’s served in bars or restaurants or prepared at home, and the brands of spirits used. For the most accurate idea, check local menus or retail prices in your area. Campari cannot interfere with its customers’ unrestricted freedom to set prices to end consumers at all times.

To enjoy a perfectly crafted Negroni, we recommend visiting a reliable, high-end bar near your location, where expert bartenders can serve it with precision and care. Alternatively, if available in your market, you can look for the Campari Negroni Ready to Serve option, which can often be found online or at select supermarkets and liquor stores. To explore product availability in your area, visit campari.com. Otherwise, prepare at home by simply adding 1 part Campari, 1 part gin, and 1 part sweet red vermouth directly into a glass filled with ice, stir, and garnish with a slice of fresh orange. Please remember to always enjoy responsibly.

Yes, there is! The Campari Negroni Ready to Serve (RTS) is a refined, pre-mixed cocktail that brings the iconic Negroni experience straight to your home. Crafted with the unmistakable flavor of Campari, this ready-to-serve option is perfect for impressing guests or elevating your own at-home moments — effortlessly stylish, distinctly Italian. The product can be available online and at select supermarkets and liquor stores. To check availability in your area, visit https://www.campari.com/. Please enjoy our products responsibly.